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THE FINER THINGS IN LIFE

Elite Hotel Group Case Study

PMW was delighted to be asked to handle the PR for the Elite Hotel Group featuring four of the finest hotels in the country including Luton Hoo Hotel, Golf & Spa, Ashdown Park Hotel & Country Club, Tylney Hall Hotel & Gardens and the UK's only 5* coastal retreat, The Grand Hotel Eastbourne.

 
Elite Hotels
Elite Hotels
 

Pulling from our little black book of journalists, who write for only the most prestigious, luxury publications around the world, we worked around the clock to secure impressive high end reviews to increase awareness and kudos.

Our creativity really came into play though when we organised a national press trip for journalists to review all four hotels in just one day, transported from one to another via a chartered helicopter. This was upped only by our unique, award-nominated 'Four Weddings and a Fine Time' event which saw Luton Hoo Hotel, Golf & Spa host a wedding where actors played the bridal party and journalists played the roles of the guests.

 
Elite Hotels
Elite Hotels
 

PMW's work for Elite doesn't stop there though as over the years we have organised a number of events, produced some stunning visual collateral and even booked a variety of celebs to attend the hotels' luncheons and dinners in their award-winning restaurants.

Needless to say we could think of worse ways to spend our working hours!

 

David Petitt

Marketing Manager for Elite Hotels

"PMW worked for Elite Hotels for a number of years as our PR representatives. It was their creativity and energy that was key to the initial appointment and something that was maintained throughout the working relationship.  PMW's approach to PR was unlike anything we had previously encountered and was fundamental to the successes we experienced with them."

 

IN A NUTSHELL...

£7.9m

Generated over £7.9m worth of coverage in just two years

 
500

Wrote and distributed over 500 domestic stories to the press

 
154

Secured 154 journalist reviews to date

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