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STRAIGHT FROM THE HEART

British Heart Foundation Group Case Study

We have worked with the British Heart Foundation for a number of years now helping them to promote their 'Bag it. Beat it.' campaigns within shopping centres throughout the UK.

Putting our 22 years of retail industry experience and contacts to good use, we don't only establish the relationships between the national charity and the shopping centre owners, we also project manage the UK-wide campaign. We work directly with BHF's area managers and volunteers, as well as a variety of local dignitaries and key stakeholders, in each event's home town to truly maximise awareness and help raise vital funds for such a worthwhile cause.

 
British Heart Foundation
British Heart Foundation
 

Our passion for creativity really comes into its own for this client as every year we must devise a different campaign to enable BHF to stand out in a world full of charity causes and fund raising events. Our team of dedicated media buyers, radio script writers, event managers and PRs work tirelessly to ensure that every year the funds we help raise get higher and higher.

 

Julian Temblett

Head of marketing and business development, retail division - British Heart Foundation

"We have worked with PMW for many years now to help organise a national shopping centre events programme and also for radio campaigns. The reason we keep using them is because they keep delivering and providing a very professional service.  And if you want something fast – they'll sort it!"

 

IN A NUTSHELL...

£300k

Helped generate over £300k worth of donations in 2014 alone

 
19,995

Bag donations received during 2014's campaign

 
339

Organised 339 shopping centre events across the UK to date

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