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KEEPING DRUGS AND ALCOHOL OFF OUR ROADS

AlcoDigital Ltd Case Study

At the end of 2014, just before the drink-drive law change in Scotland, we began working on AlcoDigital.

Established in 2002, AlcoDigital are the UK's leading drug and alcohol testing suppliers providing equipment, advice and training to major PLC's such as Arriva, BP and Aldi as well as the general public. Their company aim is to ensure the upmost safety on UK roads by making sure drugs and alcohol are never mixed with driving.

AlcoDigital

Having been well established within the commercial industry for many years, we came on board to help AlcoDigital embrace the retail market.

In April this year, we helped AlcoDigital join together with a partner set to take their company to new levels, none other than Ben Collins, best-selling author, racing champion and former Stig. Ben's endorsement of AlcoDigital has reinforced their place in the market as a class leader for choice, quality and accuracy.

 
AlcoDigital
AlcoDigital
 

Having established the relationship with Ben we then aided AlcoDigital with their marketing of their new retail product range and attendance at the Gadget Show Live in Birmingham, coordinating media coverage of their work with Ben Collins and supporting their profile at the show on social media.

Our work with AlcoDigital is ongoing and we will continue to raise their profile in the media as they seek a high profile retailer to stock their products on the high-street.

 

IN A NUTSHELL...

60,000

Amount of vistors who saw the AlcoDigital stand at the Gadget Show Live 2015

 
Range: 9

The UK's largest range of digital breathalyzers

 
1 Stig!

Former Top Gear Stig, Ben Collins, secured as brand ambassador

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