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Our reasons why your company should be entering awards

21st August 2019

We are firm believers that you should always shout about your achievements and successes, and there is no better way of doing this than by entering, and winning, awards.

Recently, we were named fourth on the list of Real Business’s Top 25 SME Culture Leaders, as well as being named as finalists in the PRCA Dare Awards and the Third Sector Awards, and we plan to keep celebrating our achievements by entering a wide range of different awards throughout the year.

We’ve listed our reasons why you should also be entering awards below:

 

Free marketing

There are great PR opportunities that not only come with winning an award, but also being shortlisted. As soon as you’ve been named a finalist, send out a press release announcing you have been recognised as one of the best, then hopefully you’ll be able to follow it up with a second announcing you’ve won! Don’t forget to share your news across your social media platforms, as many awards have individual hashtags associated with them.

 

Enhanced Credibility

Adding a logo that says you have won or been shortlisted for an award to your website or company email signatures can add great kudos to your brand. It says your company has been endorsed by a third party and can make you stand out from your competitors, as well as help you to retain and win new clients or customers.

 

Boost staff morale

Your team can get a real morale boost by knowing their hard work has been recognised, and companies generally find their team members feel extra motivated. Being an award-winning company can also help with recruitment and attracting higher calibre candidates.

 

Exposure and networking

From being judged by a panel of industry experts who now know about your company, to attending the awards ceremony with hundreds of potential customers, awards provide excellent networking opportunities that would be missed if you didn’t shout about your work.

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ARTICLE BY:

Sally Burfoot - Senior PR Manager

A highly knowledgeable PR expert with more than 20 years’ experience working in the media industry. Sally initially trained as a journalist and cut her teeth on both regional and national news desks before moving across to PR.

Over the years, she’s created numerous successful campaigns for clients including a global aviation company, the British Heart Foundation and shopping centres up and down the country.

Outside of work, you’ll find Sally either strolling along a beach or jumping up and down at a music gig.

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