Why now could be the right time for online marketing training
Read time: 2 minutes
14th October 2020
Whether you’re looking to brush up on your existing skills or hoping to start a career in marketing, we explain why now could be a good time to undertake online marketing training.
Sally BurfootSenior PR ManagerRead more
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Five top tips to good copywriting12th October 2020
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Marketing round-up: businesses learn to adapt to weather COVID crisis30th September 2020
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Adaptability and flexibility are key ingredients for maintaining customers and winning new business. For the majority of companies, this has never been more relevant in a year that has taken a vastly different turn from our original, best laid plans.
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Top five most successful marketing rebrands in history21st September 2020
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Raise a glass to these latest food and drink marketing campaigns1st September 2020
Read time: 3 minutes
It goes without saying that successful marketing campaigns are a pivotal part of any food or drink manufacturer’s menu. Whether you’re a fine-dining fanatic or a bread-baking evangelist, we’ve dished up our favourite foodie marketing campaigns.
Sally BurfootSenior PR ManagerRead more
Internal communications: how to do it right to keep staff engaged5th August 2020
Read time: 4 minutes
A survey carried out by CASS Business School, IESE Business School and HR Service Provider SD Worx indicated that 65% of UK employees worked remotely during the COVID-19.
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Making marketing happen: how to successfully manage outsourcing20th July 2020
Read time: 4 minutes
The marketing mix is a finely tuned recipe requiring quality ingredients and an expert’s touch. Mass catering for your target audience can be fraught with plenty of plate spinning and (sometimes unwanted) fingers in pies.
Gina HollandsCommercial & PR DirectorRead more
We review our favourite marketing campaigns from the past month30th June 2020
Read time: 2 minutes
There’s nothing more we love to do here at PMW HQ than to take a squiz at the latest marketing campaigns to hit the publicity stratosphere. From the quirky to the inspired and the downright bizarre, here’s our top picks from the last few weeks.
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Rebrand and expand: our top tips for a marketing makeover30th June 2020
Read time: 3 minutes
Rebranding your business isn’t a decision that should be taken lightly. The fine line between a rebrand revolution or a design disaster will make all the difference when it comes to retaining your existing customer base while encouraging new business.
Jamie ForsythCreative DirectorRead more