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No holiday? No problem – we take a look at the brands making a marketing splash this summer

30th July 2020

While many of us won’t be jetting off overseas anytime soon, we’ve taken some time out from the vacation vacuum to reflect on some of the best marketing campaigns from the last few weeks. Sit back and relax while we guide you through some of the creative capers and inventive ideas from big brands and promising products over the past few weeks. Welcome aboard!

NIVEA Sun Oil Diffuser

Holiday cancelled? Missing your annual jaunt to Marbella? Then fret not as NIVEA is here to save your sunbed (and time spent in a long queue at customs) with its new diffuser, which smells just like a ‘summer holiday’. Retailing for a reasonable £20, this oil-based scent, made with the same ingredients as its popular eau de toilette, hits summery notes that will reawaken your wanderlust and leave you feeling ‘sun-sational’, without getting any pesky sand in your suitcase. Pass the sun screen.

Easyjet’s comic book-inspired facemask covers for kids

What self-respecting child doesn’t hanker after looking like a lion or playing a pilot? Well now kids can roar and fly their way through customs with Easyjet’s new comic book facemask covers. Designed to fit over younger travellers’ own face coverings, the masks include two character-themed ‘lion’ and ‘pilot’ editions, which will be made available for free to children flying with the airline from airports across Europe this summer. It is hoped that providing the masks will help normalise the experience for families, both at the airport and on board.

The masks, which have been designed by Irish artist Will Sliney, best known for his work on Marvel comics Spider-Man and Star Wars, are part of an awareness campaign to highlight the airline’s new COVID-19 safety measures. We’re sure they’ll fly off the shelves.

Glyndebourne’s Online Opera

With festivals on freeze until 2021, many music events are swapping wellies for the web and creating virtual versions for audiences to enjoy from the comfort of their homes. The iconic Glyndebourne is no exception. Famous for its majestic country house and sartorial savvy picnickers, this mainstay (and main player) of the operatic calendar has introduced its Open House online, streaming live performances of full-length past operas from its archives for free. Why not grab your ball gown and get down to The Barber of Seville, which will be airing from 19 July to 26 July?  

The Lunar Drive In Cinema

Adaptability, flexibility and versatility – three crucial buzzwords in the economic fight back against Coronavirus. One company, which has managed to pull it out the bag, in what seemed like a matter of days, is The Lunar Cinema. Popular with film lovers for its scenic and historical outdoor cinema settings across the UK, the company had to quickly turn its usual offer on its head from picnic-goers gathering on lawns to its new format of diners in cars under the stars. The Luna Drive In Cinema, which launched in June, has eight drive in venues to choose from, including Lulworth Castle in Dorset and Tatton Park in Manchester. Audiences will have the chance to enjoy the cinema from the comfort of their car, while adhering to social distancing rules, and even indulge in some ‘in-car’ food and drink that can all be ordered and delivered contact free. That’s what we call ‘the road to success’.

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ARTICLE BY:

Sally Burfoot - Senior PR Manager

A highly knowledgeable PR expert with more than 20 years’ experience working in the media industry. Sally initially trained as a journalist and cut her teeth on both regional and national news desks before moving across to PR.

Over the years, she’s created numerous successful campaigns for clients including a global aviation company, the British Heart Foundation and shopping centres up and down the country.

Outside of work, you’ll find Sally either strolling along a beach or jumping up and down at a music gig.

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